Book Marketing Resources

February 15, 2010 – 11:28 am

My book coaching clients always ask about the best resources to learn about marketing their books. Here are my favorite books about how to market books.

(Note: if you buy the book directly from author Shel Horowitz, you’ll get some great bonuses! Tell Shel I sent you.)

Be sure to check out John Kremer’s excellent site as well.

Buy these books. Put one on your desk or nightstand and read a few pages every day. Pick one action item to implement every day.

Now get back to writing that book!


Celebrate Great Books Week!

October 6, 2009 – 8:11 am

Great books have a powerful influence on our lives.

Check out the Great Books Week Blog Tour for readers’ stories of how books have affected their lives.

As a writer, how do you hope to impact your readers? Do you write to inform, instruct, inspire, educate, entertain, encourage, motivate, or some mixture of these reasons?

What makes a good novel?

October 1, 2009 – 10:04 pm

Just read an interesting article in The Wall Street Journal: “Good Novels Don’t Have to Be Hard.”

Lev Grossman says the key to the 21st-century novel is “the ongoing exoneration and rehabilitation of plot.” He spends a good bit of time slamming the early 20th-century Modernists for being too difficult to understand.

Does it really have to be an either/or choice between the challenging Modernist novel and the easy-to-read plot-driven novel?

I think there’s a place for both. That’s why both Faulkner and Grisham have a place on my shelves.

Take a look at the article and let me know what you think.

http://online.wsj.com/article/SB10001424052970203706604574377163804387216.html

Judging a Book by Its Cover

June 15, 2009 – 9:52 am

“Don’t judge a book by its cover.”

We hear it all the time. But the fact is that books ARE judged by their covers. A cover can make or break a book’s sales–regardless of the content. (As a content specialist, it’s hard for me to admit that . . . but it’s true.)

Check out Jacqueline Church Simonds’ autopsy of a book cover:

http://smallpressworld.com/blog/?p=166

Very informative!