“Don’t judge a book by its cover.”
We hear it all the time. But the fact is that books ARE judged by their covers. A cover can make or break a book’s sales–regardless of the content. (As a content specialist, it’s hard for me to admit that . . . but it’s true.)
Check out Jacqueline Church Simonds’ autopsy of a book cover:
http://smallpressworld.com/blog/?p=166
Very informative!