Poor writing distracts from your message

Marti Pieper commented on “What makes a book great?”:

“If a book lacks excellent writing–if the writing is so poor that it causes the reader to miss the flow of thought or focus on the mistakes rather than the message–it will never become a great book.”

Very well put! Even a poorly written book can contain useful information . . . but poor writing and outright errors distract readers’ attention and keep them from getting the full benefit of the message.

Don’t let poor writing throw up a roadblock for your readers. Instead, make sure it’s smoothly paved, free of potholes, and clearly marked with useful road signs to help readers reach their destination.

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